How to Build a Roofing Business

No matter the condition of the housing market, homeowners need roof repair. A contractor that knows their craft can use roofing as a steady stream of income.

Joining Checkatrade can be one of the easiest and fastest ways for roofing companies to spread their name, reach new clients and be found by those searching for tradespeople.

Choosing a Prime Location

Location is one of the key components to ensuring a successful roofing business. Your location determines both who you serve and the types of services that can be offered, and also impacts how much capital will be needed to start and run it successfully.

Not every location is ideal for starting a roofing business, but certain cities can hold more promise. Ankeny, Iowa for instance boasts a robust economy and large population; plus it’s close to Des Moines with safe suburban communities offering family-oriented lifestyle options.

Digital marketing can be an effective way to grow your roofing business. PPC (pay-per-click) ads can target customers searching for roof repair or replacement services in your local area, while making sure to include a local phone number for callers that matches with what appears on Google My Business and roofing websites.

Financial Planning

One of the greatest challenges facing any roofing business is maintaining positive cash flow. This means generating enough revenue from sales, investments, loans and loans to exceed expenses such as payroll, rent and insurance payments.

Professional accountants can help your business develop a financial plan that accounts for seasonal fluctuations and material costs, while also developing pricing strategies that are both competitive and profitable.

Avoid financial surprises by reviewing financial reports regularly. Doing this can help identify potential issues before they escalate and make data-driven decisions. Hiring an accountant to create and interpret these reports saves both you and your time!

An independent business bank account and bookkeeping system are essential tools for accurate financial tracking and reporting, while an emergency savings account should also be created in case work slows down or unexpected expenses arise.


Marketing can boost a roofing business’s visibility and bring in new customers. Formulating and executing effective marketing strategies are critical to creating brand recognition, increasing website traffic, and generating leads.

Marketing a roofing company starts by creating an awareness in its local community. Flyers and advertising on community boards are two ways of doing this; another option would be distributing business cards containing logos and contact information of your roofing business.

Selecting and registering a business name is an integral step towards marketing your venture, as this will determine your annual income tax payment and whether or not you can claim small business deductions. Furthermore, this step requires making decisions on whether to operate as sole proprietor (U.S. or CA), sole trader (UK/AU), or partnership.

Search engine optimization (SEO) is an essential part of online marketing for roofing businesses, involving using relevant keywords and optimizing website content to increase search engine visibility and generate more organic traffic.

Roberta O'Reilly

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